There’s lot of hype when it comes to DIY websites. As a matter of fact, its highly intuitive user interface or UI along with minimal learning curve is what helped it to be on the spotlight. Additionally, the customizable, predesigned layouts and templates makes it possible for someone who has hardly technical expertise to make a near perfect site in few minutes. Of course, we can’t forget about the low cost of such which translates to bigger savings especially for small businesses.
But the question here is, are there any standards for such DIY websites? Each and every business is different and as a result, their needs for the website will reflect on it. After all, the first point of interaction between your business and customers is your website. By reading the next lines, you will uncover the reasons why small business website should be left with the pros.
Number 1. Clean and neat design – again, what serves as the identity of your business is your website and no matter what design you pick, it has to improve its functionality and not become a hindrance on its performance. The design must be simple yet, something that is eye-catching, the layout has to be clutter-free and simple while the important functions ought to be positioned in strategic locations and must be easy to find.
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Only professional website designers are capable to do this, thanks to their training and skills.
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Number 2. Marketing and search engine optimization – the secret to get to the top spots of search engines like Yahoo and Google all lies on the keywords that you are using. It’s all about the keywords on the other hand because search engines make use of algorithms to which only an expert in SEO can decipher. Most of the professional web design firms are working with professional SEO who is handling a bit of content for you. They will guide you on using the most searched key phrases and keywords, creating authentic backlinks, structuring titles and so forth. SEO is extremely important because it is what helps your small business website to be reached by people.
Number 3. Technicalities – the way your website performs in real time depends mostly on the infrastructure that it’s based on. As you allow a professional web designer to work on your page, they will look at the software updates and technical maintenance which makes sure that your site is always up and running. They’re taking special care in order to make sure that the security of your site is not compromised, optimizing your page for various viewing platforms and at the same time creating backups.